Events Revenue Management 3-course bundle
$95
A course will be available for 365 days upon enrollment
Leads to certification with duration:
1 year
Expertise / Operations / Event Management

Events Revenue Management 3-course bundle

The Events Revenue Optimisation course is designed to equip revenue managers, director of catering, catering managers, event planners and organisers with the necessary skills and knowledge to maximise revenue for their event space.

The course begins with understanding the similarities between rooms and function space and discovers the unique characteristics of function space and revenue sources. Most importantly, participants will learn how to increase yields through various business strategies e.g. space optimisation theory, pricing, and relevant communication tools. The management of demand and supply is crucial in revenue optimisation.

These courses will provide you with an overview of function space revenue management and its relevance; equipping you with the skills needed to establish useful data and metrics to enhance your event space performance.

Curriculum content

  •
    In this 1-hour e-learning course is designed specifically for participants who want to explore the application of revenue management strategies in the function spaces to improve profits. You will be introduced to the basic concepts, theories, terms, and tools of Event Space Revenue Management. Topics covered in this course include: 1. Common grounds and differences between rooms and function spaces in hospitality 2. Types of function spaces and roles in revenue generation 3. Revenue Sources and Optimization Strategies for Function Spaces

    • Lesson Understanding Rooms and Function Spaces

  • This 1-hour e-learning course is designed for participants to build the students’ understanding of how yield management strategies specifically apply to event spaces, with a focus on generating higher revenue through intelligent upselling. Topics covered in this course include: Introduction to revenue maximization in event spaces Identifying upselling opportunities Strategies for effective upselling

  • This 1-hour e-learning course is designed for participants to build the students’ understanding of how yield management strategies specifically apply to event spaces, with a focus on explaining space optimization theory for event space revenue management. Topics covered in this course include: Introduction to Space Optimization Techniques for Maximizing Space Utilization Leveraging Technology for Space Optimization